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Choosing the Right Display Stands: Floor, Countertop, or Modular?

Choosing display stands for a store or a brand outlet is not as simple as you think. Lots of factors are part of the decision process, and you need to know about all of them. Once you know about all the factors, it will be easier to proceed. There are factors like store size/layout, product type, and campaign type that can affect your decision. So, what you need is a comparison between countertop, modular, and floor display stands. These differences will help you make precise decisions in the buying process.

Floor Display Stands

From its name, you can have an idea about its structure. It is a standing display stand that is usually higher in height and provides more space for maximum stacking of goods. Stores and outlets use it on regular as well as on special occasions. Products like toiletries, skincare, and general FMCG types require floor display stands for quick visibility and easy picking of goods.  

What are the Pros and Cons of Floor Display Stands?

Every type of display stand has some advantages and disadvantages, which is why stores have to select them accordingly. Although floor display stands provide higher visibility, it does not mean they are suitable for every spot. The placement of goods depends on various factors, which is why there are some pros and cons you need to consider before choosing them. 

Pros

These pros define the right use of floor display stands, which can also help you in the selection process. Their functionality, durability, cost of ownership, and lots of factors will affect the buying decision.  

• As you have read earlier, floor display stands grab the maximum attention. It is because of having the highest visibility advantage since they have a taller structure compared to other types. This large structure makes them capture attention even in crowded places like large superstores. 
• Floor display stands are suitable for all sizes of products, especially for large ones. They can carry large, medium, and small items, but are best suited for large and medium ones.
• Their structure is flexible for any place except for a countertop. They can work as gondola shelves since they have more shelves than modular and countertop types.

Cons

• The only problem with floor display stands is that they require a large space. They are not suitable for small stores where space is the biggest challenge. This is why they are the most suitable choice for large grocery stores and outlets.
• Their initial price is higher than that of other types, and the reason is the production cost. They require more material for size and strength. 
• Even their repair cost is higher than that of other types. 

What is the Ideal Use of Floor Display Stands? 

The ideal use of floor display stands is in large superstores and outlets. They are best for bumper offers or sales. Large and medium FMCG products that need maximum attention require floor display stands. They capture maximum attention because of their high-visibility factor. Superstores and outlets need floor display stands for special campaigns where the maximum impulse buying is the objective. 

Countertop Display Stands

The second type is a countertop display stand. These stands are smaller in size because their sole objective is to promote impulse buying. They are usually at the last spot in a store where people check out. These display stands carry cheap items like candies, samples, and similar goods. If we look deep into the details, it will be easier to understand their objectives better.  

What are the Pros and Cons of Countertop Display Stands?

Countertop display stands have both advantages and disadvantages that make their use limited. They are few in number compared to floor and modular stand floors. Their objective is not for high sales but to capture a small, negligible amount that could have been saved by customers. Here are the pros and cons of these stands that can help you understand better. 

Pros

• They take less space than both floor and modular stand display types. Countertop display stands take just a few inches of space on the countertop, but they fulfill the purpose very well. 
• Countertop display stands are suitable for small, impulsive goods that are very affordable, secondary, and irresistible. However, they can also work with precious items like wristwatches, jewelry, and medicines. 
• These stands are very lightweight and can be placed on every POS counter. POS, cosmetics, skincare, medicinal, and jewelry counters have these stands for maximum attention.

Cons

• The disadvantage of these display stands is that they are not suitable for large items. Their space is limited to compact items like sachets, portions, tubes, etc. 
• They grab less attention until customers get close to them. They are not easily noticeable in crowded stores, and they are best for one-on-one interaction on counters.
• Also, they are not flexible because they can work only on countertops. Placing them anywhere else is not suitable, especially on the floor.  

What is the Ideal Use of Countertop Display Stands?

The ideal use of Countertop display stands is at the POS counters. These are the spots where customers check out, and they may do impulse buying. Also, these are the spots where people can pay attention better. This is why brands use countertop display stands for samples, batteries, medicines, mouth fresheners, etc. Even some high-end products like jewelry, wristwatches, or tech gadgets are placed in them for special attention in designated sections.

Modular Display Stands

The third type is a modular display stand. This type is like a midway between a floor display stand and a countertop display stand. What kind of products require modular display stands? Find out everything in the following section. 

What are the Pros and Cons of Modular Display Stands?

For some products, a floor display stand is too much, and a countertop display stand is not enough. This is where stores choose modular display stands. They have a medium-sized structure that is easy to place on the floor, and it also does not take much space. Not all products require very high visibility because they need minimal attention for sales. These are mediocre products that are already known to customers, and customers only need a little attention to grab them. 

Pros

• Modular display stands take less space than standing display stands. This is why they are suitable for small stores where space is the biggest challenge. Multiple modular stands in different spots can fulfill the purpose of sales. 
• They are the most flexible type of stand for any campaign. The number of shelves is few, and they are suitable for medium-sized and even large products. 
• The price and repair cost of modular display stands are medium and low, depending on conditions.

Cons

• Modular display stands are not suitable for bulk goods. Their capacity and strength are not compatible with large FMCG goods, especially in special offers.
• They have only low and medium visibility, which makes them less effective for highly crowded places. They are suitable only for small stores where the footfall is moderate at a time.

What is the Ideal Use of Modular Display Stands?

The ideal use of modular display stands is in small stores or outlets because they take less space, are easily displaceable, and grab fast attention. They work better in special campaigns of FMCGs, personal care goods, and tech devices in less crowded places. This is why they are more compatible with outlets with space constraints. 

Final Decision

The final decision will solely depend on your store’s space, commodity type, and sales target. Floor display stands are suitable for large stores where you need maximum visibility on bumper sales. They are suitable for large and medium-sized commodities that require less involvement and are very affordable. 

If you have space issues, like in small outlets, it is better to go with modular display stands. They take less space, are best for medium and small commodities, and are flexible. 

Lastly, whether you have a small or large store, countertop display stands can work everywhere. They take the least space, and they are best for samples, mouth fresheners, candies, and essentials at the POS counter.  

FAQs

Where Can I Find Wholesale Custom Display Stands?

You can find custom display stands in bulk at Fujian Ximara Himalaya Technology Industry Co., Ltd. It is a custom manufacturer that can meet your requirements at a low cost. 

Where Can I Buy Floor, Modular, and Countertop Display Stands for My Outlet/Store? 

You can explore Fujian Ximara Himalaya Technology Industry Co., Ltd. This custom manufacturer can manufacture floor, modular, and countertop display stands for stores. Its price is fair, and supply is global. 

Who Can Supply Customized Display Stands of Different Types and Sizes?

Fujian Ximara Himalaya Technology Industry Co., Ltd. can supply customized display stands. It has multiple types, sizes, and structures available for buyers worldwide. The prices are also affordable. 

What is the Difference Between Floor, Countertop, and Modular Display Stands?

Floor display stands are large in size, grab maximum attention, and are best for mega sales. Modular display stands are suitable for small stores, grab medium attention, and are best for almost all sizes of products. Countertop display stands have a small and space-saving structure, and they are best for POS counters.